exhibitor survey reports:

Paradise City collects sales surveys from artists at the conclusion of all of its shows. We think it is essential to have an accurate understanding of what is happening in the marketplace. As a living entity, the art and craft world needs to adapt in a timely fashion to a changing environment. What is selling, and why? Who is it appealing to? Is collectible or functional work selling better, and in which media?

Paradise City bases its exhibitor sales figures entirely on the anonymous questionnaires that are returned by roughly two-thirds of the exhibiting artists in each show. This translated to over 350 sales reports turned in by our artists last spring.

The extremely high number of forms returned offers us a very clear snapshot of what is actually happening out on the floor, just like our extensive customer surveys tell us where people are coming from and why they came to the show. Beginning this summer, the figures from all of these sales reports with our comments will be posted here online. We believe that providing you with this information lends transparency to the application process.

In addition to sales made at the show itself, many artists report important gallery and museum connections. Hundreds of regional gallery directors, museum curators, professional decorators and designers receive Paradise City Guides, personal invitations, and VIP passes to every show. Paradise City creates marketing opportunities for its artists year-round. Our ongoing publicity activities, in conjunction with the Paradise City Guide and www.paradisecityarts.com, keep you in front of collectors both before and after each show.

'In my opinion, you are the best at putting together a visually compelling show, at marketing the show to the public, and at treating your artists respectfully. Much credit to you for all of that.'
--2D Mixed Media Artist

other advertising and marketing initiatives:

Paradise City always puts publicity for its events in a position of primary importance, setting new standards for its innovative visuals, press kits and promotional materials. These promotional efforts continually build upon the loyalty of a highly sophisticated and affluent customer base. As a result, Paradise City's established shows consistently place among the top tenth percentile nationwide in artist revenues.

Paradise City augments its publicity and advertising with a variety of marketing initiatives targeting serious collectors, designers, gallery directors and museum curators. These efforts increase high-end sales at the shows, and facilitate valuable connections leading to prominent gallery exhibitions, serious commissions and the placement of many pieces in important public and private collections.